البعد القيمي للإرساليات الإشهارية العربية : دراسة تحليلية للإشهار التلفزيوني "قدر النعم"

الملخص EN

The study aims at identifying the different valuable dimensions that presents the Arab advertising television called "Kader Anaam" produced by the Saudi production "al Marai" institution.

the advertising broadcast instils various Islamic human values in global.

this study is based on the theoritical approach of determinism theory value for Azi Abderahmane who put together the marketing advertising message of the product tending for consumption through commercializing the values of civilization, Islam and religion which instils the iconic types hidden in the advertised message with a religious privacy.

this was indeed explained in the analytical study that relied on the semiotic analysis to find out the different dimensions in the Arab television broadcast.