مساهمة المنظمة الذكية في تحقيق الميزة التنافسية : دراسة حالة شركة IRIS

الملخص EN

This study aimed to know the impact of to identify the importance of the dimensions of a smart organization (strategic vision, desire for change, knowledge development, collective commitment) in achieving a competitive advantage.

the objectives of this study were designed for the purpose of all data distributed 103 questionnaires to a from the point of view of the employees of iris the company.

the study showed that the strategic vision dimension is the most important dimension that contributes to achieving competitive advantage.

and showed that the strategic vision dimension is the most important dimension that contributes to achieving competitive advantage.