أثر ندرة المنتجات على اتخاذ قرار الشراء لدى المستهلك الجزائري

الملخص EN

Significant changes were occur on the national and international markets since 2020 due to COVID-19, these changes were both drastic and unprecedented.

their consequences have not yet been examined in detail since the situation is still not stable and changes are still occurring.

among the effects that resulted from these changes is the problem of scarcity of products, which affected at first the on Algerian consumer.

thus, the purpose of this study was to discover the impact of the scarcity of necessary goods on the purchasing decision of the Algerian consumer, by using the descriptive method, in order to describe the phenomenon, and we analyzed the consumer behavior through previous studies in order to draw guidelines for institutions to modify their strategies and apply new methods to fulfil the needs and desires of the Algerian consume.