دور الاتصال في تسويق برامج الحملات الإعلامية لقضايا الطفل السوداني : دراسة حالة على وزارة التنمية الاجتماعية ولاية الخرطوم 2020 م

الملخص EN

This research tackles the role of communication in social marketing of child issues in the Sudan, a case study on the ministry of Social Development in Khartoum state.

The purpose of this research is to recognize the communication role done by General Administration of Information and Social Awareness of the ministry of Social Development in marketing the programs of social campaigns of the Sudanese child represented in social patronage, sponsorship and supporting and protection, include the specific social, economic and political aspects, as health, education, providing security and settlement.

The research tried to answer a number of questions, one of them is a basic question.

What is the number and size of information campaigns implemented at the period from August 2019 to August 2020? The researcher used the descriptive methodology besides the methodology of status study.

And the researcher depends on questionnaire, the (systemized) interview form, (not systemized) interview form, and the simple observation.

Findings: The research concluded to a number of findings, the most important of them are: 1.

There is a malfunction in the efficiency of communication with the General Administration of Information and Social Awareness of the ministry.

The cause of this is lack of enough trained information cadre, and lack of enough money be specified to the campaign.

2.

The subjects and Programs come within the campaign do not cover all sectors of children but concentrate on the children of hard circumstances.

3.

The number of information campaigns implemented at the period from 2019 to 2020 are two: a campaign on orphanages (Halima Al-Saadaya) and a campaign to patronize the children of streets (who lost the family caring).