التسويق بالعلاقات كمدخل لتحقيق رضا زبائن الصندوق الوطني للضمان الاجتماعي لغير الأجراء بولاية بسكرة

الملخص EN

This study aims to learn about the reality of relationship marketing in the national social security fund for non-wage earners and its impact on achieving customer satisfaction in the state of Biskra, and to that end, an electronic questionnaire was distributed to a sample of 87 customers, with the data statistically analyzed using the program (SPSS.

V20).

whereas the results showed that relationship marketing has a positive impact in its four dimensions (commitment, trust, interaction, and communication) in achieving the satisfaction of the national social security fund's non-wage earner clients in the state of Biskra.