دور المؤثرين في الترويج للسياحة المحلية الجزائرية عبر مواقع التواصل الاجتماعي: دراسة ميدانية بولاية قسنطينة

الملخص EN

This paper aims to shed light on the role played by influencers through social networking sites in promoting local tourism in Algeria and how the Algerian state benefited from the power of their influence on the public to support local tourism in the country, especially after the radical change that occurred at the level of communication patterns in the lives of individuals.

and the multiplicity of habits and means of receiving information and news.

the study concluded a set of results, stating that these influencers, given the large number of followers they have who are influenced by and imitate them, were able to promote tourism in Algeria by sharing their tourism experiences through their account.