استخدام أدوات التسويق الرقمي و أثره على بناء العلاقة مع الزبون : دراسة حالة عينة من زبائن متعامل الهاتف النقال موبليس بسكيكدة

الملخص EN

This study aims to know the effect of the use of digital marketing tools on the construction of the relationship with the customer by applying it to a sample of clients of the mobile operator mobilis in Skikda.

in order to determine this effect among the study variables, a questionnaire was disturbed to customers of the mobile telephone operator, mobilis, in Skikda, where a random sample of 60 people was selected, and after collecting the questionnaire and having downloaded it into the SPSS-25 program, we analysed it's results using descriptive and inferential statistical methods.

the results of the study concluded that there is a correlation between digital marketing and building a relationship with the customer, since the use of digital marketing tools in all its dimensions affects the building of a good relationship with customers.