نظام المعلومات التسويقي و دوره في تحسين فعالية و كفاءة مؤسسة موبيليس-باتنة

الملخص EN

This research aims to know the reality of the application of the marketing information system in Mobilis corporation of Batna province, recognize the main factors affecting its effectiveness and efficiency, and then study the role and impact of this system on the effectiveness and efficiency of the corporation by using the descriptive analytical method.

the study found a difference in the use of the components of the marketing information system, as priority was given to the marketing research system.

it confirmed the positive impact of the system on effectiveness and efficiency, considering that the marketing intelligence system was the main element that contributed to improving the effectiveness and efficiency of the corporation.