البناء الدلالي للإشهار التلفزي : دراسة في آليات بناء المواقف و المعاني

الملخص EN

People recall information about products by performing various types of operations through significant memory and superficial memory when we look at advertising, while man is evaluating or makes an impression on the product through information relating to the content of the quality of the product.

the superficial memory works when analyzing the information and the comparison of advertising content with other producer experiences.

the advertising works according to organized mechanisms challenges our unconsciousness and is attached with it, and we form our opnions on the product.

the advertising has a symbolic force makes us consistent with the mode through the mythical worlds where we live through advertising, the concrete characteristics of the product that it cannot influence the operation of the consumer decision alone alone , but it is often oriented to non-concrete caraceristic or the capital gain of the product or human value, which is the most important requirement through which advertising builds the opinions and the meanings that binds us cultural contexts and representations of social roles of both sexes and a philoso of the body that makes us more material.