حماية الطفل كمستهلك للإشهار التجاري التلفزيوني

الملخص EN

Child protection as a consumer of TV commercial advertising the child's relationship with TV commercial advertising takes two appearances.

he may be as a viewer, which is desired by advertisements and affects him to make him the decision-maker in consuming goods and services related to him and his family.

to strengthen this consumer behaviour, marketing specialists resort to involvement of children as actors in TV commercial advertising flashes.

in both cases, the child is exposed to the risks of these advertisements that exploit his weakness and fragility.

this study will focus on the first aspect of the child's relationship with television commercial advertising, that is, as a consumer of the goods and services offered by this advertisement.

it is the relationship that international standards takes care to protect the child from the risks that may surround it, and the national texts, including Algerian law, about their paths in order to fortify it more fully.