تحديد بنية نظام المعلومات التسويقية باستخدام التحليل العاملي الاستكشافي و التوكيدي : دراسة ميدانية على عينة من موظفي شركة اتصالات الجزائر سعيدة

الملخص EN

This research paper aims to determine the Most important marketing information system (MIS) factors by taking Algeria Telecom Company in Saïda as a case study.

We applied to a sample of (100) employees.

A final model has been developed after conducting a statistical analysis to extract and classify the factors by applying the factor analysis method.

As a result, we have been able to identify the main variables that make up the structure of MIS.