قياس أبعاد التوجه نحو السوق في المؤسسات الاقتصادية : دراسة مقارنة بين مقياس Markor و Mktor من وجهة نظر إطارات مؤسسة Eurl Satersx (IRIS)‎ بسطيف

الملخص EN

The importance given by companies to the market orientation has increased more and more in the last period, as it is one of the key concepts of modern marketing that is interested in studying the needs and desires of customers, through coordinating between all functions and departments of the organization to obtain a competitive advantage that is difficult to imitate, while increasing the efficiency of their performance.

this study came to identify the level of market orientation with its behavioral and cultural approaches in economic enterprises.

to achieve the objectives of this study, a questionnaire was used as a data collection tool, which were distributed to the managers of "Eurl Satersx (IRIS)-Setif".

the study found that : the level of market orientation with its behavioral and cultural approaches in this company was medium.