استراتيجية التدويل و النمو التسويقي في العصر اللامادي في الجزائر : دراسة حالة (المؤسسة الوطنية للأملاح Enasel سطيف)‎

الملخص EN

The study aims to highlight the importance of intangible resources in enhancing the capabilities of small and medium sized enterprises in internationalizing their activities and achieving their marketing growth more effectively.

to achieve the objectives of the study, we conducted a statistical study of the national salt corporation Enasel of Setif to know the effect of the resources that help to entering international markets, and we found a positive effect of the dimensions of intangible resources in the success of internationalization and marketing growth.