استخدام ممارسي العلاقات العامة لمواقع التواصل الاجتماعي في تثمين المسؤولية الاجتماعية للمؤسسة : تحليل محتوى الصفحة الرسمية للكونفدرالية الجزائرية لأرباب العمل المواطنين على الفايسبوك

الملخص EN

Through this study, we seek to determine the dimensions and principles of social responsibility for the institution valued by public relations practitioners in the Algerian confederation of employers citizens, and to know the topics supported by its members, which we extract from its publications on its official page on Facebook, being the most accessible social media the public and its use by the Algerian institutions of all kinds; and thus we reach the extent of its effectiveness and its contribution to valuing the social responsibility of the confederation, and verifying the adequacy of reliance on it by the practitioners of public relations in the confederation or the necessity of strengthening it by other means and techniques.

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