تكييف الصناعة الإعلامية مع تكنولوجيا الذكاء الاصطناعي في وسائل الإعلام : الإمكانات و أفق الاستخدام

الملخص EN

This article provides a comprehensive analysis of the impact of Artificial Intelligence (AI) on the media industry.

With rapid advancements in AI technologies, the media landscape is witnessing significant transformations in content creation, distribution, and audience engagement.

By providing an extensive overview of the nature of AI, its tools, and its functions, this article aims to elucidate the relationship between AI and the media, as well as how the industry has benefited from integrating this technology to keep pace with the evolving era.

The algorithms of AI-generation content is one of the most prominent manifestations of integrating AI into the media industry.

It has facilitated journalistic work through its ability to process huge amounts of data in producing various journalistic genres, which literature has proven to be of quality not less than that of human content.

In addition to that, the media value of AI lies in its ability to detect fake news, which poses a challenge in the fields of media and communication.