استخدام الذكاء الاصطناعي في وسائل الإعلام : رؤية نقدية لحدود الاستخدام و آفاق الصحافة

الملخص EN

Through this research, we aim to provide a critical view of the uses of artificial intelligence in the field of media and communication sciences.

Indeed, we want to identify the most important manifestations of that use, especially since artificial intelligence has become inevitable for various actors in the field of media, whether professionals or even academics.

We also seek to try to connect the various variables and actors that control directing the whole world towards accepting this technology, which, despite its advantages, is not devoid of ethical transgressions that contradict the system of values and ethics on which the profession of journalism is based.

Thus, through our presentation of the various elements of the research, we reached some results, the most important of which is the great acceleration led by the various media in the world towards artificial intelligence technologies to gain the largest possible number of audiences.

Yet, this fact can lead to a competition that may be in many cases unethical and at the expense of creativity.

We also concluded that many journalism professions would suffice or at least, reduce its role in the near future, as reporter and news presenter; this would raise serious ethical issues about the consequences of this acceleration towards artificial intelligence.