تنمية السلوك الإبداعي لدى الموظفين من خلال التسويق الداخلي : دراسة حالة جامعة سكيكدة

الملخص EN

This study aims to determine the effect of internal marketing on the development of creative behavior among employees of the university of Skikda, where the analytical descriptive approach and case study method was used, with the use of the questionnaire as the main tool for data collection, which was distributed to a random sample of employees amounting to 193 employees, and to test hypotheses SPSS was used.

it was concluded that internal marketing affects the development of the creative behavior of employees, as the coefficient of determination reached 14.7% of the changes in the development of creative behavior resulting from the change in the level of internal marketing.