دور التكنولوجيات الحديثة في ترقية تسويق الخدمات السياحية : التسويق و الحجز الالكتروني نموذجا

الملخص EN

The technological development that humanity has known during the last decades of this century has tampered with the means for individuals to communicate with each other, and modern means of communication have opened a wide field for them to communicate and interact, thanks to the advanced devices and technologies that have entered their use in all areas of life.

The tourism sector also benefited from this development and caused a boom that reflected positively on its offered products and services on the one hand, and on its revenues on the other.

The wide spread of the means of communication and the continuous exposure of individuals to it resulted in being affected by its contents and a change in their habits and consumer behavior, and their adoption of new ways of shopping that depend primarily on shopping and buying the offered goods and services online.

Hence, our research came to shed light on the use of modern communication technologies in the field of tourism marketing, and its role in upgrading its services, and we will address marketing and electronic reservation as a model.