التسويق اللغوي في الأفلام الوثائقية السياحية: "الجزائر" في نماذج مختارة من قناة الجزيرة الوثائقية أنموذجا

الملخص EN

This research paper seeks to reveal the relationship between documentaries and tourism.

It spots the light on the impact and the effectiveness of these documentaries in activating the use of Arabic language for recipient especially tourist.

Moreover, this study server as a sample that shows the role of Arabic language in advancing tourism.

Among the attained results: Documentaries provide a rich source (linguistic and non-linguistic) that can serve as a tourism marketing and educational material.

The language used in the documentaries differs from each other in their preparation, direction and script depending on the type of the film and the target audience.

The quality of the language plays a significant role in attracting tourist.

And has a positive impact as far as tourism sector is involved.