اقتراح نموذج للتحول نحو التسويق الإلكتروني لوكالة Trust للتأمين (A 1923)‎ بسطيف

الملخص EN

This study aimed to analyze the possibility of Algerian companies' digital transformationthrough some dimensions of E-marketing such as websites and apps-marketing, social media marketing, tele-marketing, email marketing and e-advertising marketing and its impact on the effectiveness of company marketing activities and results.

A survey study was conducted by distributing a questionnaire on a convenient sample of 100 respondents of Trust Assurance company Clients, using Likert scale.

The main results show that companies should adopt a model consisting of a mix of e-marketing dimensions.

Each of these dimensions applies in reference to its marketing objectives and strategies.