التسويق الأخضر كمدخل للحماية البيئية في ضوء المسئولية الاجتماعية للمنظمات بأبعادها الاقتصادية و الاجتماعية : الإشارة إلى حالة شركتي DELL و IBM

الملخص EN

green marketing sees as a translation of the social and ethical responsibility requirements for marketing, which have come to light in response to today's growing environmental challenges.

and this approach to marketing coming in step with the growing global interest in protection environment, and the emergence of movements to protect the rights of people to live in an environment focused on organizing a clean and safe environment.

Indeed green marketing focuses on the commitment of business organizations to the production of environmentally friendly products that represent products that are harmless to society and the natural environment, and to practice marketing activities within the framework of 'a strong commitment to environmental responsibility and to specific controls to ensure the preservation of the natural environment.

This is what we are trying to highlight through this research paper by studying the case of DELL and IBM.