الأداء الوظيفي لحارس البوابة في البيئة الإعلامية الجديدة

الملخص EN

During in the past few years, media has witnessed evolutions in the level of elements of communication, as well as the roles and functional contexts of its various elements, as a result of technical factors.

that created a new reality which forced media researchers to re-review their previous theoretical postulates.

the role of the communicator in the media process is witnessing many transformations due to the vibration of the traditional relationship with the public.

the latter has seen a radical change in terms of definition and characteristics.

it has achieved a network field in which the individual ; constantly, switches between the sending and receiving, especially with the emergence of electronic societies and citizen journalism, which impose on the communicator to face new challenges in its functions through entrusted roles in the new media environment, which affects on one way or another, its performance.

this appears in the current developments of the theory of gatekeeper witnessed by the function of the communicator in the electronic environment and the factors controlling it.

the theory of the gatekeeper is one of the theories that studies the communicator in the media in terms of his role, function and impact on the media message.

the interest in the role of the communicator in the media appeared after the production of the media message became according to a complex series of roles and functions that have a direct relationship and impact on that, and this concept refers to everyone who contributes to building, shaping and producing the media message through this series, regardless of the different roles and locations.

rapid developments in the field of journalism imposed professional practices on communicators and challenges that require new technical skills imposed by the electronic work environment and the accompanying transformations in the media and its forms, especially since the interactive feature in the new media made the sender receive and send at the same time, and it became called the communicators called the participants, and it also took another form called the citizen journalist, as this helped the transfer of strongholds of domination over the media content.

thus, this research paper aims to know the changes that occurred in the tasks of the gatekeeper in the new media environment and to draw out the differences between the role that he used to play in the traditional media environment and what he is currently doing on websites.

in addition to discovering the impact of the new media environment features on the course of the media message.