القراءة السيميائية للخطاب التواصلي الجماهيري عند رولان بارت: الأسطورة، الثقافة، الأيديولوجيا

الملخص EN

The present paper aims to provide a critical viewpoint on the semiology of mass communicative systems, within the philosophy of Roland Barthes, from this approach we’ll attempt to analyse an important social actual structure, which It takes to be one of the central tasks of current semantic studies that is represented in «cinematic image», Barthes has depended on reviewing the popular culture and real cases in everyday life, as a step toward answering what are being behind the facts that is reflected by encoded symbolism discourses in a mythological form .