التبريرات الاجتماعية لبعض المواقف الاستهلاكية لدى الشباب السعودي : دراسة ميدانية على عينة من الشباب بمدينة الرياض

الملخص EN

The research aimed to identify the most significant social justifications for some consumer behaviors for a sample of Saudi youth in Riyadh, as well as investigating the relationship of some variables and youth justification for their consumer behaviors such as the economic level variable, the reference group, and the media.

The researcher relied on the social survey method and used the questionnaire tool to collect data.

The research sample consisted of (203) young men and women in Riyadh.

The research concluded the following results: the level of importance of consumer aspects among young people of all genders was high.

The results also indicated that the most important justifications of youth for their consumer attitudes were the constant emergence of new needs, offers and advertisements for some goods, in addition to appearance and bragging in front of others to gain social status.