انعكاسات جائحة كورونا على اتجاهات المستهلكين الجزائريين نحو التسويق الإلكتروني

الملخص EN

This article aims to identify the attitudes of Algerian consumers towards e-marketing, which has come to express a new strategy in dealing and a new type of marketing method that seeks to achieve its goals via the Internet, and has become a new approach in understanding and predicting consumer behavior; we noticed that the use of this type from marketing, it began to expand in Algeria, especially in light of the Corona pandemic, due to the obstacles that the Algerian consumer has become suffering from because of his inability to satisfy some needs, especially those brought from outside the country; in addition, e-marketing has become a necessity in light of modern technology and the development that Touching all the means and methods adopted in linking the consumer and the productive institutions; we discussed the discrepancy that was observed with regard to the attitudes of Algerian consumers towards e-marketing and we concluded that there are several reasons that impede the use of this type of marketing that vary between psychological, social, and economic reasons in addition to the.

reasons related to the infrastructure and the quality of using modern technology