سرديات صناعة الثقافة الرقمية الفائقة في ظل السياقات الافتراضية

الملخص EN

Culture undergoes profound changes under virtual contexts; It led to its transition from the private culture to the cosmic culture through its fusion in the crucible of the global space; It has transformed into a highly generalized virtual industry, characterized by the plurality and overlap of cultural contents, creative practices, expressions and commercial services, and symbolic and material cultural in the digital market.

In this regard, our contribution aims to reopen the debate on the narratives of the culture industry that have emerged in the form of digital and liquid cultural contents; Contributed to enriching cultural diversity and bringing about convergence, wide circulation and ease of access to consumer products, encourage the audience to create their own cultural products, enhancing the presence of cultural institutions and supporting their economy, and reshaping the movement of cultural goods through its openness from Diversify its production, promotion and presentation to its consumption; These virtual industries have taken a renewed path due to the change in their context.

Their impact has been multiplied through the growth of consumer tendencies, controlling the tastes of the masses and changing behaviors, standards and values.

This coincides with the emergence of the prospects for more fluid and dynamic cultural industries.