أهمية توافر بعض الكفايات الأساسية لدى العاملين بالإرشاد الزراعي الرقمي من وجهه نظر مدراء الإدارة العليا و الإدارة الوسطى و أصحاب الشهادات العليا

الملخص EN

The research aims to identify the availability of some basic competencies that are required to be available to workers in digital agricultural extension from the point of view of senior management, middle management, and, employees with post-graduate education degrees, represented by the following : transition to digital agricultural extension for sustainable and smart family farms, benefiting from international expertise and experiences in applying for digital agricultural extension, preparing and implementing extension messages through platforms, factors affecting the effectiveness of digital agricultural extension and its platforms, following up and evaluating the activities and programs of the digital extension platform.

the research population included agricultural extension workers in senior management, middle management, and employees with post-graduate education degrees in some of the governorates of the central region of iraq, namely baghdad, holy karbala, and babel.

a random sample was taken from the post-graduate.

the senior management, reached 46 respondents by 35% %, and 16 respondents, while the entire population was taken for senior management, which numbered 2, and the middle management, which numbered 41, and thus the sample subject to research became 59 respondents.

a questionnaire was used to collect data from the respondents, consisting of 48 items, distributed over five areas : the transition to digital agricultural extension for sustainable and smart family farms, benefiting from international expertise and experiences in the application of digital agricultural extension, preparing and implementing extension messages across platforms, factors influencing the effectiveness of digital agricultural extension and its media, following up and evaluating the activities and programs of the digital extension platform at 11, 9, 10, 7, and 11 items, respectively, according to a quintuple scale, and the weighted mean, the weighted percentage, was used.

the research concluded that there is a discrepancy in the respondents' answers in the paragraphs of the five domains about the availability of some basic competencies among workers in digital agricultural extension, which range from important to very important according to the scale of the importance level of quintiles, the highest value of which is 4 degrees and the lowest is zero, with a weighted average of the total for the five mentioned domains 3.25, 3.42, 3.42, 3.42, 3.33 degrees and respectively the researcher recommends the necessity and importance of building human capital through the consolidation of these competencies through the continuous development and training of workers in digital extension.