عادات المشاهدة الماراثونية عبر الإنترنت بين الإماراتيين : دراسة كمية و كيفية

الملخص EN

Objective : the study investigates marathon watching habits, also known as binge-watching, among a sample of Emiratis.

the term in dicates that an individual tends to watch consecutive episodes of the same program or series for more than 4 hours at a time via the internet.

the study examines the expected outcomes Emiratis seek to gain from this type of viewing and their likelihood of remorse after spending long hours watching.

methods : a questionnaire was constructed to collect data from (229) Emiratis.

In-depth interviews were conducted with twenty Emiratis living in Abu-Dhabi.

results : marathon-watching was found to be associated with having positive expectations.

it was found to be associated with the inability to self-regulate and the feeling of remor se after watching.

the results revealed that most respondents practice marathon-watching alone.

they did not differ according to gender, ma rital status, and the educational level in marathon-watching, regret after watching, and the expected outcomes.

there was a positive correlation between age, and the respondent's self-regulation.

conclusion : Emira tis often prefer online marathon-watching, and non-Arabic drama is the favorite among different age and education groups.