تسويق الخوف و أثره في التوازن العاطفي و الأمن النفسي : دراسة تحليلية لآراء عينة من منتسبي دائرة صحة النجف

الملخص EN

The current study aimed to know the nature of the relationship and the effect between fear marketing, which is one of the modern topics in marketing thought, emotional balance and psychological security of the customer, by reducing the severity of fear marketing that customers were exposed to during the corona crisis.

the application was carried out in (Al-Sadr Teaching Hospital, Al-Hakim General Hospital and Martyr Hassan Hallous Hospital) and took into account the opinions of a sample of diverse medical staff and what are the means that are used in the face of health risks resulting from the covid 19 epidemic, and the study identified its main question on the field side ((whenever there was interest by hospital workers, the study sample, in the emotional balance and psychological security of the customer whenever this led to the reduction of fear and panic marketing, and this study contributed to addressing a field problem as a result of the epidemic that killed the whole world.the importance of the study focused on the cognitive importance of the study variables and the field importance of the sample.

the questionnaire was used as a main tool in data collection, as (270) questionnaire forms were distributed to a sample of workers in these surveyed hospitals, and (172) questionnaires were collected with a retrieval rate of (64%) and they were excluded (20) questionnaire forms are not valid for analysis, and the number of valid forms was (152) that were analyzed using many statistical tests including n statistical software.