تقييم المزيج التسويقي المستدام في قطاع الثروة السمكية بالتطبيق على المعهد القومي لعلوم البحار والمصايد

الملخص EN

The study aims to test the existence of a link between the sustainable marketing mix and the sustainable development of the fisheries sector as one of the issues of the times in developing countries and to shed light on the issue of development, which has become one of the most pressing international issues at the present time, especially with the increase in the intensity of competition in the local or global markets.

Here came the importance of marketing as an effective tool through its functions in supporting and pushing the development process through achieving goals that help attract direct and indirect investments through the implementation of vital projects and the introduction of modern technology.

The fish wealth in Egypt has its advantages and good characteristics, but it does not have a good supply and exploitation that qualifies it to compete in the global or local markets, and this may be due to the lack of experience to exploit this fish wealth in addition to the lack of a marketing plan that helps in marketing and making good use of this wealth.

From here This research idea came up.