دور التخطيط الاستراتيجي في نجاح المشروعات الصغيرة و المتوسطة

الملخص EN

The study aimed to identify the extent to which small and medium enterprises rely on strategic planning, and to identify the reality of strategic planning in small and medium enterprises.

The problem of the research lies in the weakness of strategic planning in small and medium enterprises in the institutions under research.

The descriptive analytical approach was followed to collect data and answer the study question, which is : To what extent do small and medium enterprises care about strategic planning in the success of their business ? The questionnaire was used as a tool to obtain an answer to the study's question, as it was distributed to a sample of (25) employees working in the company under study who are related to strategic planning.

The study reached several results, including : Strategic planning is a basic task that the institution must follow, and therefore the strategic diagnosis process is one of the most important stages of strategic planning.

Therefore, institutions must pay attention to this stage, and adopt accuracy in dealing with environmental information through diagnosing the external and internal factors of the institution.

By identifying strengths and weaknesses and analyzing opportunities and threats, more than half of the study sample believes that state support to facilitate procedures and import raw materials and equipment is a major reason for the success of small and medium enterprises.

The study recommends that small and medium enterprises pay attention to strategic planning to help them compete and remain as long as possible in their economic activity.