دور سوق العمل الرقمي في تحديد الاستراتيجيات التنافسية للجامعات الخاصة الليبية : دراسة تطبيقية على عينة من الجامعات الخاصة الليبية

الملخص EN

The main aim of this work is to determine the impact of the digital labor market on competitive strategies in their dimensions (focus strategy, differentiation strategy, cost leadership strategy) in Libyan private universities, where the study population is Libyan private universities, and a simple random sample was taken, which represented a number of (9) universities, especially.

The unit of analysis is those working at the administrative levels (higher and middle).

The questionnaire was adopted as the main tool for collecting data.

(72) questionnaires were distributed to the study sample, and Google forms were also used, while the number recovered that was suitable for statistical analysis was (61) questionnaires.

The results of the study showed that the current specializations and programs offered by private Libyan universities are not compatible with the specializations and jobs required and are of utmost importance in the current and future digital labor market for the next decade.

The results also showed that the level of application of the competitive strategy in Libyan private universities was also low in terms of relative importance.

The study also showed a statistically significant impact of the digital labor market on the competitive strategies of Libyan private universities were studied.

And also showed that there are statistically significant differences in the Libyan private universities' evaluations of the digital labor market depending on the name of the university.

The results were based on the opportunities available from the incoming data, especially those related to the digital labor market, re-evaluating the academic specializations and programs offered, and ensuring the establishment of projects that serve digital transformation in the labor market in accordance with modern trends.

Adopting advanced training programs to develop the skills of job seekers, quickly responding to external changes and exploiting them to create competitive opportunities that naturally lead to diversification of outputs and thus diversification of jobs and increased demand in the labor market.