تطبيق أسس التخطيط الاستراتيجي و اهميته لدى المؤسسات الاقتصادية: دراسة حالة مجمع صيدال لصناعة الادوية في الجزائر

الملخص EN

This research paper aims to inform the role and contribution of strategic planning as a modern management function, based on the analysis of the variables of the internal environment and the external environment of the institution, to ensure its survival and superiority over competitors, and this is embodied by recognizing its foundations (principles) and its role in raising the competitiveness of the institution, and gaining a strategic competitive advantage in the long run.

To illustrate this, we conducted a field study of the Pharmaceutical Industry Complex in Algeria as a model that applied the foundations of strategic planning and had positive and outstanding results on its performance levels domestically and internationally.