الإعلانات التَجاريَة المضلَلة في السَوق الاستهلاكيَ الأردنيَ وحماية حقوق المستهلك : دراسة إعلامية تشريعية مسحية

الملخص EN

This study investigates the extent of the misleading commercials in the Jordanian market.

A questionaire that includes (50) alternatives and that covers (22) items was designed to achieve this goal.

The questionnaire was implemented on a stratified sample consisting of (200) students from the Department of Public Relations and Advertising at the College of Mass Communication/Yarmouk University during the second semester of the academic year 2019/2020.

The descriptive approach was used with regard to the communication aspect, and the comparative approach was used with regard to the legislation governing consumer protection from misleading commercials in Jordan.

The study reached several results, the most important of which are: - The consumer in Jordan relies heavily on commercials to buy what she needs.

- Social networks are the most common means of media and communication through which consumers in Jordan follow commercial advertisements.

- The most important misleading commercials are connected with advertising forms in social media.

- The Jordanian costumer is not aware of the legislations which protect him from misleading commercials.