صورة الوجهة السياحية كمتغير وسيط في تحديد علاقة التأثير بين الثقافة واختيار الوجهة السياحية: دراسة ميدانية على عينة من السياح المحليين

الملخص EN

This study aims to identify the mediating role of the image of the tourist destination and its implications on the influence of culture in choosing the tourist destination, whether directly or indirectly.

to achieve the objectives of the study, a sample of 310 local Algerian tourists was selected.

in this study, the questionnaire was used.

in order to test the hypotheses of the study, the analytical descriptive approach was relied upon, by relying on some statistical methods, such as the use of structural equations modeling, using the outputs of the AMOS v.24, as well as the SPSS v.26 program, and testing the intermediate variable using the baron Kenny model (1986), and applying the Soble test that shows the effect of the independent variable on the dependent variable in the presence of the intermediate variable.

the study concluded that there is an effect resulting from the cognitive evaluation of tourist destinations.