مساهمة بطاقة الأداء المتوازن في تفعيل التخطيط الاستراتيجي بالمؤسسات الاقتصادية: دراسة ميدانية

الملخص EN

The aim of the research is to find out the extent to which the balanced scorecard is applied in the economic companies in the valley and the extent to which each of its axes is used in strategic planning.

we discover the alisence of the conscious of the managers concerning the use of modern methods and techniques, primarily concerned with achieving profits and financial therefore, we offer some recommendations to work to move away from the use of traditional methods of measurement and evaluation that have become unsuitable for environmental conditions, and to adopt modern management methods such as the balanced scorecard that contribute to the success of the vision and strategy of institutions.