دور التسويق الإلكتروني في تفعيل التسويق السياحي: واقع التسويق السياحي الإلكتروني بالجزائر في ظل جائحة كورونا

الملخص EN

The study aims to highlight the role and importance of e-marketing in activating tourism marketing by influencing the elements of the tourism marketing mix, considering that E-tourism marketing is no longer a reliable option in developing the tourism sector, but rather an imperative necessity imposed by the nature of the tourism service.

the study concluded that reliance on the use of modern communications technology in the field of tourism services is the best, fastest and most effective tool that tourism institutions in Algeria can adopt to overcome the effects of the corona pandemic, by activating information and communication technology in their various activities to market their tourism programs on their websites to create tourist demand for what after the pandemic.