دور التسويق الإلكتروني في تطوير الخدمات السياحية: تجارب عربية

الملخص EN

E-marketing has been very important, especially with the huge growth in modern technologies and the increasing use of the internet, the field has become more competitive in today's marketing environment.

therefore, our research came to shed light on the nature of E-marketing and the role that links it to developing tourism services and enhancing demand for them.

we relied on the descriptive approach to carry out the study in question, and in order to give E-marketing importance, we must not limit it to a specific field, and this is what the study concluded.