أثر الاتصال الداخلي على تنفيذ الاستراتيجية التسويقية في المنظمة: دراسة حالة ملبنة المنبع سعيدة

الملخص EN

This research paper aims to define one of the most important phases of the strategy, which is the implementation process from its concept to the factors that help in implementing the strategy within the organization, and to study the extent of the impact of the internal communication element on the process of effective implementation of the marketing strategy in the economic organization, with a case study of the unit of milk and its derivatives "el Manbea Saida" by using a questionnaire that was presented to its various employees and analyzed by "SPSS" to reach the conclusion that internal communication has a positive impact on the process of implementing the strategy as it helps the flow of information necessary for implementation, knowledge of roles, strengthening consensus and commitment and motivating employees.