دور التسويق الإلكتروني للترويج بأهمية التعليم الجامعي في تكوين رأس المال الفكري و المعرفي

الملخص EN

The study aimed to introduce e-marketing, and the importance of its role in introducing intellectual and knowledge capital, and their connection to university education, and followed the descriptive analytical approach, which focuses on the accurate and detailed description of a specific phenomenon or topic to obtain scientific results in an objective way, and to explore and extrapolate theoretical concepts, from through collecting data and information, covering the scientific material from scientific references, the global information network, and benefiting from the knowledge experience in this field, i came to know all the methods of e-marketing spread in the world, such as the internet, mobile phones, social networks, Face Book, and Whatsapp, Twitter, Instagram, e-mail, etc., which are the most and most popularly used in the world, and the effectiveness and feasibility of methods and types of e-marketing in reaching billions of users, and in introducing the goals of institutions in general and universities in particular, at the lowest costs, and by identifying these the different methods and methods of e-marketing, and familiarization with its three roles : teaching, scientific research and community service she recommended university education and its importance, and promote its role in the formation of intellectual and cognitive capital, and recommended that it is hoped that universities will pay attention to providing the requirements for the formation of knowledge and intellectual capital from methodologies, concepts and modern knowledge, as one of the intangible resources that make up the institution of human and intellectual resources, to keep pace with the spirit of era, while relying on different e-marketing methods to introduce and promote it.