الصورة الذهنية للجامعات الأردنية لدى الطلبة العرب

الملخص EN

The study aims to identify the image of the Jordanian universities among Arab students, this study is considered of a descriptive studies that used the survey approach to obtain its results by applying the questionnaire tool to an purposive sample of (366) Arab students studying in the Jordanian universities.

The results of the study were as follows: that the level of factors that contribute to the formation of the image of the Jordanian universities was high from the point of view of Arab students, and that the security and safety enjoyed by the Jordanian universities is one of the most important factors that contribute to the formation of the image of the Jordanian universities, in addition to the scientific and academic achievements that achieved by the Jordanian universities and the diversity of specializations in universities.

It was also found that the sources of forming the image of the Jordanian universities were average from the Arab students' point of view, and it was found that the university's website and its pages on social media sites are among the most prominent sources of forming the image of Jordanian universities among Arab students, in addition to the presence of an average influence of friends and relatives who received their education in the Jordanian universities, and the researches published by faculty members on scientific research websites and engines.