اتجاهات طلبة الإعلام في الجامعات الأردنية نحو متابعة الفيديوهات الرقمية القصيرة المنشورة عبر منصة (+AJ)‎ عربي في موقع فيسبوك : دراسة مسحية

الملخص EN

The study aims to identify the patterns, habits and extent of the exposure of media students in Jordanian universities towards digital videos and the method of follow-up and interaction with them through the Facebook site and their trends towards them, and explores the most important contents and attractions used in aj+ platform besides identifying the quality of the effects achieved.

the research, in its theoretical framework, is based on the theory of dependence on the media, the study adopts the survey method, for which the study society consists of media students in Jordanian public and private universities.

the research also relies on the method of data collecting.

the results of the study show that media students in Jordanian universities are exposed to 89.9% of the total number of digital videos.

the extent of their exposure to them is sometimes 84%, through mobile phones, which gained 90.6%, while the most reasons for their follow-up are the use of digital videos for interactive elements and superior texts of voice, image, and video by a percentage of 49.3 % interact with it by admiring the subject to a high degree, and the most consistent phrases with the directions of students the characteristics of the communication, as the message is characterized by clarity, specificity, brevity, and ease of presentation to 53.4%, and shows that the human contents took first place with a 46% interest in the sample of the study, while the most prominent attractions used by aj+ platform in its presentation of digital videos used for more attractive output elements by a high percentage of 47%.