التوجه الريادي وأثره على الأداء الابتكاري للبنوك التجارية المصرية: الدور الوسيط للمرونة الاستراتيجية

الملخص EN

Drawing on principles of resource based-view (RBV), this research aims to examine the impact of entrepreneurial orientation dimensions (risk-taking; proactiveness; innovativeness, autonomy; competitive aggressiveness) on innovation performance of Egyptian commercial banks, and investigate the mediating role of strategic flexibility in the relationship between entrepreneurial orientation dimensions and innovation performance at the Egyptian banking sector organizations.

accordingly, the research adopted a quantitative descriptive research design for the purpose of empirical test of hypotheses based on critical theoretical background, measuring research variables by valid and reliable measurement items have been derived from relevant literatures.

questionnaire was designed to data collection from a quota sample of (277) leaders and managers at branches of the most two huge banks represent public and private sectors (national bank of Egypt-NBE & commercial international bank-CIB).

data were coded and analyzed using structure equation modeling technique.

the statistical analysis results showed that Egyptian commercial banks, generally, have a high level of interest in innovation performance in light of turbulent global economic and environmental conditions, and seek hardly to enhance their innovation performance through engaging in risk-taking and innovativeness orientations at banking work.

their evaluation means increased to (4) and (3.9) respectively.

the results also, revealed that there is a significant positive effect of entrepreneurial orientation on innovation performance of Egyptian commercial banks; the most important influenced dimensions are innovativeness with standardized effect coefficient of (0.16) and autonomy (0.10).

all variables explain (75%) of variance innovation performance of commercial banks.

in addition, the study results revealed that entrepreneurial orientation dimensions explain (36%) of variance in strategic flexibility in commercial banks at Egyptian banking market, and risk-taking and competitive aggressiveness are the most important predictors of enhancing strategic flexibility, as their standardized effect coefficients rise to (0.28) and (0.24) respectively.

also, results concluded to support the positive mediating role of strategic flexibility in the indirect relationship between entrepreneurial orientation dimensions (except: proactiveness) on innovation performance of Egyptian commercial banks.