التعرض الانتقائي لمضامين شبكات التواصل الاجتماعي و علاقته ببعض المتغيرات الديموغرافية : دراسة وصفية على عينة من طلاب جامعة الملك عبد العزيز

الملخص EN

This study aims to identify the relationship between several demographic variables and selective exposure to the contents of social networks.

this study is one of the descriptive studies that relied on a questionnaire and applied to a random sample of 530 male and female students from King Abdul Aziz University in Jeddah.

the results showed that there is a relationship between the age variable in favor of the younger group (18 to less than 22) as the most selective groups on social networks, the educational level variable in favor of undergraduate students, and the marital status variable in favor of the widow/widower category.

at the same time, there was no correlation between selective exposure to networking content and gender variables, college, and family monthly income level.

the results also showed that the highest motivation for exposure to social networks was knowledge about new updates.

in contrast, the motivation for making new friends could have been more realized.

as for the ratio of selective exposure to the content of social networks as a whole, the study found a relationship of 70.2% with an arithmetic mean of 3.51 and a standard deviation of 0.39.

in light of these findings, the study recommends that awareness should be raised, especially for younger groups, in terms of attention to the correct and reliable sources and diversification of information to distance them from selectivity and opinion bias in the use of social networks.