متطلبات إدارة الجودة الشاملة في الأندية الرياضية العراقية وانعكاسها على الأداء المتميز

الملخص EN

Purpose- This research seeks to spread the culture of total quality management among workers at all administrative levels in sports clubs operating in Iraq and the period of its reflection on the creation of outstanding performance, and to explore which of the variables of total quality management has the most impact on outstanding performance.

The aim of the study: to identify modern trends in total quality management and the requirements for their application in sports clubs to raise the level of their performance within the sports sector.

Design/methodology/entrance- the descriptive, exploratory approach was used, and the questionnaire was used to collect data in order to develop a reliable and correct measurement model for the variables of total quality management and its dimensions, and the hypotheses were tested through the use of some statistical treatments..

Results- The study concluded that the sample agreed that outstanding performance is directly affected by total quality management and its dimensions (administrative leadership, continuous improvement, process improvement, relationship marketing), and a model was developed to measure these variables.

Moreover, the results support the hypothesis of influence and correlation between researched variables.

Practical Implications- This study provides a useful measure for the management of total quality and outstanding performance, as it helps managers and employees at the levels of sports clubs to use it to assess the current situation in the performance capabilities of clubs.

Managers may improve their performance programs more effectively and efficiently through their strategic orientation towards competition.

Originality/ Value- This study undertakes to assist the departments working in the sports sector to address the challenge of increasing performance in sports clubs through total quality management and its dimensions.