تحليل مضمون برنامج المرشد الزراعي على قناة مصر الزراعية خلال الفترة من 1 6 2021 إلى 31 12 2021م

الملخص EN

The research aimed to analyze the content of the Agricultural extension agent program on the Misr Agricultural Channel during the period from 1/6/2021 to 31/12/2021, in order to determine the following; the technical topics included in the program's studied episodes, the time period that it took, the interaction of the audience of farmers with the episodes of the studied program, which included its interaction with the episodes through the channel's phone, and its interaction with the episodes through the website YouTube, and finally getting to know the form in which these episodes were presented.

The analysis material amounted to 115 episodes of the studied program.

The tabular presentation with frequencies, percentages were used in the presentation and analysis of the research data.

The results of the research showed that the most frequent technical topics in the studied episodes of the program were the topics related to the field of plant production, and that most of them took the longest time period, as the time period took 2849 minutes, and the most frequent of information sources were Agricultural Research Center.

As for the farmers' interaction with the studied sessions through the channel's phone, they found that the topics of the plant production field were the most frequent topics, and 94.8 % of the studied program episodes received calls from the agricultural public from 25 governorates of the Arab Republic of Egypt.

As for the interaction with the studied program episodes through YouTube, it was found that 71.3% of the studied program episodes were watched by less than 500 viewers, and it was found that 40.9% of the studied program episodes did not record any comment from the agricultural public, and that all of the program's studied episodes liked them through the website.

As for the form, it was found that all the episodes of the program were of the type of information dialogue, and that also all of the program episodes were filmed internally, and 84.3% of the episodes of the program in which the illustrations were used means of explanation, and 98.3% of the program episodes don't use scientific terms.