دور التسويق السياحي الرقمي في تنشيط السياحة الداخلية بعد جائحة كورونا: دراسة حالة ولاية جيجل

الملخص EN

The study aimed to learn about the role of digital tourism marketing in the revitalization of domestic tourism after the coronavirus period in the state of Jijel the study targeted a sample of 71 indoor tourists who visited the state of Jijel after the coronavirus pandemic.

the analytical descriptive curriculum and the use of SPSS for data processing were used, and the study found a low use of digital marketing in the tourism sector of Jijel state.

as a lack of communication with customers, failure to display the services provided and their prices, failure to respond to customer inquiries and others human resource, which is due to lack of attention to technology and digitization on the one hand, and lack of efficient human resource on the other.