استراتيجيات العلاقات العامة في بناء سمعة الدولة : دراسة تحليلية لمنشورات الموقع الالكتروني لوزارة الخارجية و التعاون الدولي الإماراتية

الملخص EN

Good reputation represents a great strength characterized by many countries and dis tinguished from their counterparts of other countries since a good reputation makes state safer and boosts the feeling of satisfaction upon its policy among the public at home and abroad, as well as it achieves a sustainable growth for the state by at tracting foreign investment, tourists and residents, as well as attracting resources of skilled people.

therefore, the study aimed at knowing persuasive methods and pub lic relations strategies in building the reputation of the united Arab emirates (UAE) as the latter progresses within the international indicators of good reputation.

the researcher has used the survey methodology, relying on the content analysis tool to analyze the publications of the UAE ministry of foreign affairs and international cooperation for the period from 1/10/2021 to 31/12/2021.

moreover, the researcher reached a set of results, the most important of which is that the ministry relied on public relations strategies in order to build the good reputation of the state, where the UAE foreign ministry focused on the media strategy and gave a little importance to the strategy of consensus building, in addition, it concentrated on emotional, men tal and intimidating solicitation.