الدور الوسيط للبراعة التنظيمية في العلاقة بين اليقظة الريادية و النجاح الريادي : دراسة تطبيقية على مديري الشركات الصغيرة و المتوسطة الحجم في المنطقة الصناعية بدمياط الجديدة-جمهورية مصر العربية

الملخص EN

Purpose : the study aims to examine the direct relationship between entrepreneurial alertness and entrepreneurial success.

also, the study aims to determine the indirect relationship between entrepreneurial alertness and entrepreneurial success through mediating organizational ambidexterity.

study design/methodology/ approach : a questionnaire is used to collect data through a set of phrases to collect the primary data necessary to test the hypotheses of the study.

sample and data : a simple random sample is used in the study of 290 managers of SMEs in the industrial areas of new Damietta.

results : the findings show that entrepreneurial alertness (alert scanning and search, alert association and connection) has a significant direct positive impact on entrepreneurial success, while there is no positive significant effect of (evaluation and judgment) on entrepreneurial success.

moreover, organizational ambidexterity (exploitation, exploration) has a sig nificant direct positive impact on entrepreneurial success.

additionally, the findings also reveal that entrepreneurial alertness (alert scanning and search, alert association and connection, evaluation, and judgment) significantly and positively affect organizational ambidexterity (exploitation, exploration).

finally, there is a significant indirect effect of entrepreneurial alertness on entrepreneurial success through organizational ambidexterity (exploitation, exploration).

originality/ value : the study is the first of its kind that studies that investigates the direct and indirect effects of mediating organizational ambidexterity in the relationship between entrepreneurial alertness and entrepreneurial success, by applying it to managers of small and medium-sized enterprises in the industrial areas of New Damietta Egypt.

research limitations /implications : the study is limited to managers of SMEs in the industrial areas of New Damietta, Egypt.