دور مواقع التواصل الاجتماعي في تحسين الصورة الذهنية للوكالات السياحية: دراسة حالة الوكالة السياحية Taiba Tour

الملخص EN

This article aims to study the role of social networking sites in improving the mental image of tourist agencies through a case study of the Taiba Tour travel agency.

To do this, we decided to divide this article into three sections.

In the first section, we got to know the various concepts related to social networking sites and their types, represented by Facebook, YouTube, and Instagram.

Then we devoted a second part in which we touched on concepts about the mental image and the importance of the mental image.

We also touched on the components of the institution’s mental image.

Finally, we included a third part through which we verify in the field the theoretical model presented in the research.

This is done by distributing a questionnaire to the customers of the Taiba Tour travel agency and analyzing the results obtained using the statistical program SPSS